WadoApparel & Fashion
The sustainable sneakers inspired by the 80s.Barcelona,Spain
- They're committed to make timeless sneakers and use them as a vehicle for change.
- They believe that everyone can be what we call a “gamechanger”. Someone who carries out small actions that contribute to a better world.
- Organic and Recycled materials | Made in Europe | Restoring forests to empower local communities | Over 45.000 trees planted.
The goal of Wado is to make timeless sneakers and use them as a vehicle for change; a change in our people and our planet. From the inside out and from the roots up, a new set of social values starting with their shoes, all the way through to their social and planting project.
Currently, 87% of the world of footwear is manufactured in Asia or in developing countries, which is often linked to labor exploitation through the hiring of a cheap workforce and where unfortunately many times workers’ rights are nonexistent or very limited. Wado is determined not to be part of this. From the start, they only wanted to partner with suppliers that respect their workers.
They use organic cotton for the lining and laces that don’t involve chemical fertilizers or damaging pesticides in its production process, recycled PU foam from automotive factories leftovers for the insole, natural rubber for the outsole. Learn more about the materials Wado uses for their shoes.
Forests cover 31% of the land area on our planet. They produce vital oxygen and provide homes for people and wildlife. Unfortunately, according to the United Nations’ Food and Agriculture Organization (FAO), we humans are destroying 7,4 million hectares of forests yearly which is the size of Benelux (Belgium, The Netherlands, and Luxembourg altogether).
Wado fights against deforestation since 2018 allowing anyone to take part in their project. Each time you buy a pair of shoes they plant two trees in collaboration with the NGO We Forest, that not only help to reforest the most needed areas in the world, but also contribute to empowering forest-dependent local communities who are trained and provided with tools for their livelihood development.