The Vegetarian Butcher

Food & Beverages

Plant based meat analogues with the taste, structure and looks of the real thing.

Utrecht,
Netherlands
  • They want to have meat enthusiasts experience vegetarian meat products and let them realize they don’t have to miss out on anything.
  • They want to become the biggest butcher in the world, in a short time.
  • Freeing animals from food chain | Reducing carbon footprint.

The Vegetarian Butcher differentiates itself with a whole new generation of meat- and fish replacements which chefs and culinary journalists find similar to the real thing. Ferran Adrià (El Bulli) and his team of chefs were convinced they were eating chicken thigh of excellent quality and Mark Bittman, a food critic of The New York Times, endorsed their plant-based meat.

The concept has expanded from just one store in 2010 to 4000 sales outlets in 17 countries. You can find The Vegetarian Butcher’s products in independent fruit-vegetable and butcher shops, natural food stores and supermarkets.

Their ideal is to have meat lovers experience their products and have them realize they don’t have to miss out on anything if they remove meat from their diet for one or more days.

Their mission is to save animals from the food chain by providing a complete and tasty alternative to meat. This will not only give huge benefits in terms of efficiency, nature, environment, climate, biodiversity and the world food supply but also in terms of animal well-being. 

Cattle emit the greenhouse gasses methane and nitrous oxide. Which are both a much stronger (25 and 310 times ) than CO².  On top of that, cows, pigs, and chickens produce a huge manure surplus causing pollution of our soil and groundwater. Poultry farms produce a lot of particulates which result in air pollution and can damage our health. All of their ‘meat’ is free of the previously mentioned environmental disadvantages. Their products based on soy, lupine and/or locally grown vegetables have a small carbon footprint compared to that of real meat. 

Go to the The Vegetarian Butcher website

The story of the Vegetarian Butcher, Jaap Korteweg

Where to find The Vegetarian Butcher