Achilles and the Tortoise

Apparel & Fashion

They create standout pieces, of honest and sustainable streetwear.

Utrecht,
Netherlands
  • Organic Cotton | Responsible Production | Limited Supply | They donate a large part of their profit to carefully selected causes.

Achilles and the Tortoise want to show the world the true price of clothing and demonstrate that ethics can be associated with high-quality streetwear.

Our mission is to transform the clothing industry – because of its negative impact as a result of excessive pollution, unsold stock, gruesome working conditions – and at the same time enhance natural biodiversity. We have developed a new, regenerative business model: ‘The Rule of Thirds.’ The Rule of Thirds determines the price of a product using a clear formula: one third covers circular production costs, one third is invested in specific projects to restore biodiversity, and the last part is profit and reinvestment.

Go to the Achilles and the Tortoise website

Where to find Achilles and the Tortoise